Creating content that adds value to your business or website is no easy feat. The ongoing trend is even more unstoppable. To master content marketing you must create an ideal content plan with evergreen content. It's best if you keep your content alive forever. This is why it is important to revamp existing or old blog content. People are looking for up-to-date, current and new information when searching for content on the web. You need to always be relevant and up-to-date to stay ahead in search results as well as many other factors that affect your ranking. In 2010 Google announced freshness as a ranking factor.

According to Google, it aims to better understand how to distinguish the freshness of each search term or keyword. History optimization is a proven strategy not only for blog traffic but for all other content as well. If placed correctly it will generate business leads. Why Local Matters Local focuses on reaching more Latest Mailing Database customers in key areas such as specific towns or cities. It is often implemented by local businesses aiming to reach this audience to drive traffic to their physical location or to grow their business within the service area.

Local focuses on improving visibility everywhere online but primarily on and on maps. is important Most customers use search engines for local data. One in two consumers looks for local businesses while traveling. Two in two people who search for a local business on a electronic device visit the store on the same day. One-third of people who search for a local business on a desktop visit the store on the same day. More online users will visit your store if they know your business exists. Local algorithms rely on three key factors. Relevance shows whether the business is properly relevant to the search query at hand. Visibility.