Lets analyze the current situation.there is of course you, the marketer. You work for a company or institution and have access to vast amounts of data and demographic and behavioral information. Your goal is to build long-term trusting and selling relationships with your recipients: customers. Over the years, customers have become less and less brand loyal and at the same time more demanding: they want a personalized shopping experience according to their needs and characteristics. As the web grows, the attention span of your target users decreases and you only have about a second to capture their interest.

This is where modern marketing comes into play. With Latest Mailing Database these premises, timing and relevance become so important that our oft-repeated mantra is: The right information must go to the right people at the right time. Because the alternative is to lose the potential customer's window of attention. At the same time, this personalized treatment must be scalable so that timing can be optimized. For this, you need data management, customer relationship, and marketing automation software. These more or less complex technologies optimize data management, audience creation and automation of marketing operations in order to set out to create increasingly effective campaigns.

These platforms are the basis of major modern marketing strategies that respond to current market needs. In the articles that follow, we'll explore some of the issues with modern marketing, including the pillars on which our marketing automation projects must rest, and the fatal mistake we must never make. If you want to be kept up-to-date on this topic, please subscribe to our newsletter! Silvia Pagano Digital Marketer, even though my first love is writing. You can find me in Milan, looking for insights into psychology, communication and marketing, taking some specific courses or hiding behind a stack of books.